Your profile stops telling the full story.
Old photos, missing details or outdated services can leave people unsure whether you are the right business to call.
Bring in more business. Without taking on another job.
I keep your Google reviews and profile up-to-date and responsive so your business gets chosen, while you do the work that you’re best at.
Trades & home services
Dental practices
Physiotherapy
Coaches & consultantsLet us look after you.
Your good work should speak for itself
But being good at what you do won’t help if people never see you online.
Customers look at reviews before they choose a business. If your Google profile isn't regularly updated and reviews are low, old or lack engagement, your business won't make the list.
I keep all three current with regular human attention, so you get more sales and have time to run your business.
Good customer experiences never become reviews.
Asking and replying keep slipping down the list. Potential customers miss the feedback that could help them choose you.
A one-time setup becomes your ongoing job.
The website goes live. Then the updates, review requests and follow-up are left waiting for someone to remember.
You should be able to look after your customers without having to keep all of this running yourself.
Practical help, with someone responsible for it
Keep your business easy to find, trust and contact.
Start with your Google profile and reviews. Add website or reception support where it solves a real problem.
01Google profile & review management
Your good work deserves to show up.
Your profile stays current. Review requests go out automatically, and routine replies follow the rules you approve. I own the ongoing work and send you a visual one-page report each month.
What we put in place
- Profile details, services and photos kept current.
- Automatic, honest review requests for eligible past and new customers.
- Routine review replies using rules you approve; sensitive feedback flagged.
- A visual one-page monthly report on updates, reviews and next steps.
You know who owns the work. Your report shows what was done, what changed and what needs attention next.
02Website care & enquiries
Keep your website earning the next enquiry.
Your website
YOUR COMPANYThe right help.
A clear next step.
A clear next step.
Your website needs to keep up with the business. I look after the agreed service updates, contact options and enquiry journey, so people can understand your offer and take the next step.
What we put in place
- Services and contact information kept up to date.
- Forms, links and booking paths checked.
- Agreed changes reviewed against enquiry activity.
We check what already works before rebuilding anything. Ongoing tasks and measures are agreed in your plan.
03AI reception & follow-up
Respond when you and your team are busy.
Your AI receptionistExample conversation
Can I get a furnace replacement estimate?
I can take your details for an estimate request. What area is the property in?
Give callers and website visitors a first response instead of making them wait. AI reception can answer approved questions, capture contact details and help people request a booking.
What we put in place
- Agreed phone, text-back or website chat setup.
- Answers based on your services, hours and rules.
- Booking requests and a clear handover to your team.
We agree what the assistant can do and test it with you. Your team handles decisions, quotes and clinical questions.
Get your free Google report
See what needs attention before deciding on any paid work.
Ongoing care. Clear accountability.
Someone owns the routine. You see what’s happening.
The work doesn’t end at setup. I look after the agreed profile updates, review system and follow-up, then send you one visual page each month. You can see the progress without digging through a dashboard.
- 01Updates completed
Profile information, photos and agreed website changes.
- 02Review activity
Review requests, new reviews and replies handled.
- 03Customer actions
Calls, clicks or enquiries where your tools provide them.
- 04Next priorities
What needs attention and what will be done next.
Your monthly report shows what changed and what needs attention. Customer actions are included where the agreed tools provide them.
Someone who knows the owner’s side of the desk
I spent 25 years as a business owner.
I know what it’s like to need more sales while customers, staff and the day’s problems already have your attention.
I’m Trace Hobson. I’ve been running businesses since I was 16 years old. Over the last 40 years I’ve owned and operated HVAC, janitorial, ventilation cleaning, and a variety of industrial technical service businesses.
I know how hard it is to work 12–14-hour days in the field, then go to the office to work on operations, sales and marketing.
The reason I started this business was to help business owners like you have the time and space to do your best work, make a healthy profit to support your family, and enjoy the fruits of your labour so you’re not working too much.
My job is to have your back in the parts of your business that will help you win online over time. I take responsibility for the agreed work rather than handing you another tool to manage. I get the review system running, keep the agreed updates moving and show you what happened each month. You know what I own and what I need from your team before we begin.
- 25 years as a business owner
- 40 years in business & operations
- Operations, trades & healthcare experience
Experience behind the work
AI, backed by real-world experience.
More than 10,000 hours coaching leaders and working with teams, alongside experience inside healthcare, industry and other high-pressure organizations.
Education & professional credentials
- Royal Roads University
- University of Fredericton
- Simon Fraser University
- MTHS Certified Trauma-Informed Coach
- ICF Professional Certified Coach
- Certified Transformational Presence Coach
A few of the organizations I’ve worked with
- Fraser Health
- Island Health
- BC Hydro
- TELUS
- Vancouver 2010 Olympics
- Peter Kiewit
- City of Vancouver
- FortisBC
Start with a clear picture
See what needs attention. Then have it taken care of.
- 01
Get your free Google report.
Share your business name and contact details. Within 24 hours, see what needs attention in your public profile and reviews.
- 02
Agree what I’ll take care of.
Choose the work you want handled. We agree the scope, costs, access and reply rules, then I put the system in place.
- 03
Stay informed in one page.
The agreed updates and review routine keep running. Each month, see what was done, what changed and what comes next.
Get your free Google report
Start with the free report. Decide on any paid work after you’ve seen what needs attention.
What changes for you
Your online presence gets regular attention. Your business gets yours.
| When it waits for someone to remember | With the agreed care in place |
|---|---|
| Profile details and photos drift out of date. | Your agreed profile information and photos are maintained. |
| Review requests and replies get missed. | Requests run through a repeatable system and routine replies follow approved rules. |
| You are left wondering what was done. | One visual monthly page shows the work, review activity and next steps. |
Your first step
See what your next customer sees on Google.
Get a free report on your public Google profile and reviews. See what is out of date, where reviews need attention and what is worth improving first.
Just your business name and contact details. Delivered within 24 hours. No meeting needed.
Prepared by Trace Hobson.
Straight answers
Before you add
anything else.
What do I get first?
A free report on your public Google profile and reviews, delivered within 24 hours after you share your business name and contact details. You can review it before deciding whether you want help.
Will I have to remember to ask for reviews?
We agree a trigger that fits your business, such as a completed job or appointment. The system sends honest review invitations to eligible customers. You provide the agreed access and customer information; I look after the setup and ongoing routine.
Will reviews get replies without me writing each one?
Routine replies can be sent automatically using the tone and rules you approve. Sensitive feedback or a complaint is flagged for a person. Every reply follows the agreed process, with private or clinical details kept out of public responses.
What is in the monthly report?
One easy-to-read visual page: profile updates completed, review activity, replies and next priorities. We include customer actions or enquiry measures where the tools in your plan provide them.
Will this become another project for me to manage?
I own the agreed setup, updates and checks. You approve key details and provide access. Before you commit, you know what I will do, what your team needs to do and how the monthly service works.
Is this for trades, practices, coaches and consultants?
Yes. The profile, messages and next steps are built around your business. That could be a service enquiry, an appointment request or an introductory consultation. Your team keeps control of decisions and any clinical advice.
Do I need a new website or all three services?
No. Start with the report and choose the work that matters. We check your existing website and reception setup before recommending a replacement or another tool.
What about being found in AI search?
Clear, current business information and helpful website content support how search engines understand your business. I keep the agreed information current. Google and AI services decide what they show, so first-place recommendations are not guaranteed.
What does it cost?
The first Google report is free. Before any paid work starts, we agree the monthly care, setup, tools and usage costs for your chosen services. You decide after seeing what needs attention.
Your next useful step
Let your next customer see a business worth choosing.
Start with a free Google report. See what needs attention before putting another marketing job on your plate.
Get your free Google report
Business name and contact details. Your free report within 24 hours.